Her company produces caftans, sequined cardigans, tunics, children's swimwear, jewelry, handbags, shoes, and sunglasses.[3] The style has been described as Preppy-boho and Preppy-bohemian luxe.[3] Her sunglasses have the signature logo printed on the lens. Her styles are popular with the viewers and fans of the television show Gossip Girl, which they often appear on,[16] and her style transcends generations.[17] Her style is known for being easy to wear.[2][18] In 2007, there were wait lists to buy her fashions,[19] which are hallmark representations of and homages to 1950s and 1960s fashions.[1][20] Her fashions are known for including her T-logo medallion.[2] Her clothing is versatile enough to be part of the wardrobe of a clientele ranging from working women and soccer moms to socialites and wealthy women.[1][21] Burch named her popular line of Reva ballerina flats after her mother.[1] Burch is known as one of the leaders in turning the t-shirt into a fashion item.[22]
In 2008, she beat Marc Jacobs and Michael Kors for the Council of Fashion Designers of America, as the accessories designer of the year.[23] In 2007, she won the Accessory Brand Launch of the year award from the Accessories Council of Excellence.[5][24] In 2005, she won Rising Star Award to Burch for best new Retail Concept from the Fashion Group International.[5]
In 2009, Burch appeared in the fourth episode of Gossip Girl season three as herself.[25]
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