Diane Pernet’s first degree was in documentary filmmaking at Temple University[2] and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai.[3]Designer in the 80’s of her own cult brand in New York for 13 years, Diane Pernet moved to Paris two decades ago and left the backstage behind to begin a career reporting on fashion. Her first job in Paris was as a costume designer for Amos Gitai's 1992 film Golem l'Esprit d'Exile. Work for the CBC’s Fashion Files programme led to an appointment at Joyce magazine where she was the woman's fashion editor for five years. At Elle.com, she was reincarnated as “Dr. Diane” dishing out style advice and for VogueParis.com she rated the runways.[4]
A Shaded View on Fashion was one of the first fashion blogs and was created in February 2005. Anina.net of 360 fashion introduced Diane Pernet to life blogging with the use of a Nokia mobile phone using instantaneous broadcasting techniques.[5] Later on she realized that posting pictures, texts and other media with her mobile phone wasn’t only extremely expensive, but that the quality of the footage wasn’t high enough. Since then she travels around the world with her Samsung NX10 camera and uses her computer to update the ASVOF blog with high quality fashion content.
One of the most important moments for ASVOF was in September 2008, when Mark Eley of Eley Kishimoto commissioned her to make a road movie of the brand's men's wear launch and as well as making a documentary film she life-blogged the entire journey from London to Monte Carlo. This film was the impulse behind the launch of Diane's first fashion film festival 'You Wear it Well" which she co-curated with her LA correspondent and was launched in Los Angeles at CineSpace in 2006. In 2008 founded and curated A Shaded View On Fashion Film (ASVOFF) a traveling international event built upon a competition of short fashion , style and beauty films. For its Paris launch, ASVOFF took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations - making it a fashion calendar must-see.[6]
Other projects of Diane Pernet included being a talent scout for the Hyères Festival[7] from 2002-2011 and being the Co-Editor-in-Chief of Zoo Magazine (Germany).[8] since 2007.
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