Store displays can make all the difference if you are a fashion retailer - particularly when it comes to catching the eye of your customers. As a retailer, you will know the impact that clothing displays can have on buyer behaviour - when customers are presented with an attractive arrangement of products, they are more likely to make a purchase or return to your store at a later date. There are a number of things that make a shop display great - ranging from the layout of the store itself to small details such as the usage and range of mannequins and clothes hangers.
A good place to start is to create an ideal shop floor, where your goods can be showcased to their best possible greatest potential. First, you will need to determine what kind of retail space you want to create. Do you want shelves stacked high with neatly folded clothing, or would you prefer your customers to browse through racks of garments hanging on hangers? Will you be selling one type of garment, or several different clothing options - including accessories or shoes? These are all important questions to consider, as the answers will help you create the perfect showcase for your wares.
Your shop floor vision can offer you plenty of direction when it comes to choosing the major items you need for your display. A slat wall is perfect if you are looking for a merchandise display that can easily be changed or rearranged, while clothing rails on wheels could be the ideal solution if you are in a multi-use space.
Depending on how frequently you plan to change your entire layout, you may wish to opt for fixed shelves or a more mobile option that can be put together or taken apart quickly. Of course, it is important to keep all elements of your display design matching. You will want to ensure that everything from your shelves and racks to your hangers are consistent in terms of colours and materials - a uniform look projects an image of expertise and professionalism to your potential customers.
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